This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Whenever you need to engage with a Capital Provider or potential funder, the first requirement is a business plan. In this module we will show you how to draw create business plans.
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